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Everyone has used various types of identities. This is especially true online, where every account—whether Amazon or online banking—requires a siloed identity, leading to a seemingly never-ending list of usernames and passwords. A recent McAfee World Password Study polled 3,000 people worldwide and found that, on average, each person had 23 online accounts that required a password. While that’s a big number, what is most surprising is that, on average, only 13 unique passwords were used for those same accounts—a hacker’s delight.

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